Effective communication strategies are inclusive of our diverse society. Inclusive communication strategies should intentionally start within your teams and ripple out to your diverse clientele and partners. How your organisation communicates tells both your intended and unintended audience how adept and committed you are in your anti-racism and DEI work.

At Crest Impact, we start by understanding your communication needs, challenges and evolution with anti-racism and DEI at the centre. We then develop materials that place you in the lead of your industry and stand beside you to help you identify appropriate options for both internal and external audiences. Factors such as race, culture and social climate determine how words are used and the impact they have on society.

HR, recruitment, marketing and entire leadership teams need to consistently assess their language and communications to keep up with a socially conscious and changing world that is not bound to stop anytime soon. Organisations should always avoid the risk of alienating or offending their valued customers and exacerbating the experiences of those who are already marginalised in society. Any omitted and misrepresented nuance could result in excluding or harming different communities and, subsequently, a loss in trust and business.

Overall, we will guide you on how to communicate while upholding cultural value, integrity and humility. Together, we will design communication strategies and content to avert misinterpretation and appropriation and create positive and lasting memories for everyone.