BOOPAD
BOOPAD
Bopad is Businesses and Organisations Owned By People of African Descent.
This is an Afrocentric content marketing series that is designed to promote businesses and other entities around the world that are owned by people of African descent. We will utilise various content marketing strategies on social media platforms to help your brand reach investors, partners, employees and clients in the African diaspora.
What started as a consultancy focused an Anti-Racism, Social Impact, Inclusive Communications and Diversity, Equity and Inclusion has grown to become an Afrocentric and Pan-African-led service provider. Mary Waweru has almost 20,000 followers on LinkedIn who will be the first to meet your business, nonprofit and other ventures.
OWNing our STORIES
Many people would love to support a business or nonprofit organisation owned by one of us while in Nairobi, Cape Town, Lagos, Tokyo, Berlin, Helsinki, Vienna, Kingston, Melbourne, Vancouver and New York.
There is just one problem: they do not know where to find them! This is the problem we want to solve.
African-ancestry people pride ourselves in being inherently welcoming and giving. We need to go further and build ownership. Telling our own stories will lead to the creation of industries and generational economic empowerment. It is time to be intentional and focus on our ventures as a diverse global African collective. Crest Impact will utilise ethical technology and content marketing strategies to promote your ventures to the rest of the world.
Africa continues to rely of solutions that keep us struggling as individual nations. Our heavy reliance on foreign investors compounds this issue.
The neocolonial financial structures that control our businesses models have left many companies in horrific debt. Meanwhile foreign multinational corporations continue to give us a false sense of security through 'job creation' when we should be focused on ownership.
In Western nations, the immigrant-owned businesses that supply us with cultural foods, money transfer services, beauty, haircare and cosmetics are usually not owned by people of African descent. This colonial pattern of dependency does not build us as a collective. We do not always own what is assumed to be ours even in Africa which means that profits do not always return to our indigenous communities.
JULY PACKAGES AND PRICES
A one-time fee to be featured on this series in July is as follows:
New Venture: €100 (one hundred euros)
Joint Venture: €150 (one hundred and fifty euros)
Mature Venture: €200 (two hundred euros)
The payment will compensate for the labour used to advise and create content for this series. You could be a writer, coach, consultant, gynaecologist, engineer, entrepreneur, etc. You could in any profession or sector! We want to promote your work!
€100
NEW VENTURE
Your work is new in the market and social media. You are looking for partners, investors or international clients.
€150
joint VENTURE
You understand partnerships and even Pan-Africanism. Now, you seek new opportunities to grow your business outside your comfort zone.
€200
Mature VENTURE
You have a large thriving business with a growing social media presence. You are ready to extend to the east, west, south of the globe!